Vamos Rent-A-Car is pleased to announce the launch of a comprehensive update to our brand identity, featuring a redesigned logo and refreshed visual system. This evolution marks a significant milestone for our company as we continue to enhance our services and commitment to providing an exceptional car rental experience in Costa Rica.
Strategic Refresh for Future Growth
The decision to update our branding stems from our company’s growth and our desire to better reflect the modern, reliable, and customer-centric service we offer today. While our original branding served us well, we recognized the need for a visual identity that aligns more closely with our forward-thinking approach and the expectations of contemporary travelers in an increasingly digital world.
This rebrand represents a strategic investment in our future and ensures our visual communication accurately conveys the quality, transparency, and value that define the Vamos Rent-A-Car experience.
Introducing the New Visual Identity
The most prominent element of this refresh is our new logo:
The updated logo utilizes clean lines, modern typography, and a dynamic icon symbolizing forward movement and connection to our name. The refined color palette maintains our link to Costa Rica’s vibrant environment while offering enhanced sophistication and adaptability across all platforms, from digital interfaces to physical signage.
Unwavering Commitment to Core Values
While our visual identity has evolved, the foundational principles upon which Vamos Rent-A-Car was built remain steadfast. Our customers can continue to rely on:
Transparent Pricing: A firm commitment to no hidden fees. The price quoted includes all mandatory charges.
Exceptional Value: Complimentary inclusions such as two additional drivers, child safety seat, coolers, and roof racks with every rental instead of paying a daily fee.
Dedicated Customer Service: Our knowledgeable and friendly team remains focused on providing personalized assistance and valuable local insights.
Reliable Fleet: A diverse selection of meticulously-maintained vehicles suited for navigating Costa Rica’s varied landscapes.
Implementation and Looking Ahead
The new brand identity is being progressively implemented across all company assets, including our website, customer communications, social media platforms, and physical locations. We are confident that this refreshed identity will strengthen our brand presence and clearly communicate our enduring promise of “More Smiles, Less Hassles, No Hidden Fees.”
We appreciate the continued trust of our customers and partners and look forward to serving your Costa Rican travel needs with renewed visual energy and our unwavering commitment to excellence.
Sincerely,
The Vamos Team
